Brand

Defines why we exist and the meaningful impact we aim to create.

To help you discover how fun, easy, and empowering it is to craft with fragrance and grow your business.

This purpose outlines our organization’s vision and mission. We’re building a future where crafting with fragrance is fun and empowering, and anyone can transform their scented creations into a thriving business.

Why people choose us:

• We make things FUN This is the unique story we want to share – what makes us distinct. It’s one of our greatest assets, as people universally connect emotionally with narratives that resonate with them. This allows us to transform customer experiences and elevate our brand.
• We make the process EASY We eliminate obstacles, streamline processes, and create a supportive environment that allow makers to focus on the creativity of their craft and business.
• We make the experience EMPOWERING We provide the inspiration, tools, products, and expertise that make us the place to learn how to craft with fragrance and grow a thriving business.

Values are the high-level beliefs or concepts that guide our behavior and decisions. View them as a moral compass for the brand.

We empower personal progress, healthy communities, and sustainable practices for our planet.

• Progress for People: We prioritize well-being and progress for our team, community, and partners.
• Healthy Communities: We’re committed to enriching and strengthening the diverse communities we serve to create a more equitable and inclusive future.
• Sustainable Planet: With sustainable, transparent, and innovative practices, we do our part to lessen climate change and safeguard natural ecosystems.

Our principles are the specific rules on how we behave that reflect our values. They are actionable and serve as a practical framework for employee and company conduct.

Be kind, inclusive, transparent & efficient. Take action, think holistically, and prioritize customer experience.

• We believe in being kind and inclusive, creating a welcoming environment for customers, employees, and our partners. Our commitment to transparency means we’re always honest about our products, processes, and business practices.
• We pride ourselves on efficiency and leverage it to enhance customer experience and gain a competitive advantage.
• We approach projects holistically by consciously evaluating the core strategy, implementation, maintenance, and lasting impact of everything we do. We’re always looking for ways to minimize our environmental footprint while maximizing our positive impact. We foster lasting partnerships internally with our team and externally with vendors and customers.
• Above all, we prioritize exceptional customer experiences. From our thoroughly tested products to our knowledgeable support team, we go above and beyond to empower makers and help their businesses thrive.

Our commitments are our internal standards and a way to declare our dedication to certain values and principles formally. They demonstrate accountability and provide a basis for measuring performance.

Our commitment to safety, sustainability, and empowerment shapes everything, including our products, processes, and culture.

These specific commitments guide our decisions, shape our investments, and influence every aspect of our business:

• Safety First: Our product development team is obsessed with safety. We rigorously test every item to ensure it’s safe enough for our own homes. This commitment doesn’t stop at products—it extends to our operations, fulfillment, and educational resources. We want you to create with confidence.
• Sustainability in Action: We’re on a mission to make our business more eco-friendly. We carefully curate our product lines, optimize our operations, and invest in sustainable practices because we are committed to being part of the solution.
• Empowering Makers and Employees: Empowerment is at the heart of our business. We’re here to support crafters in their creative journeys, whether they’re hobbyists or entrepreneurs. Empowerment also starts with our team. We hire amazing people, care for them, and ensure their voices are heard. This inclusive, supportive environment enables us to provide exceptional customer service and support.

We champion the growth of passionate entrepreneurs and small businesses that create scented products, proudly celebrating their achievements at every step.

CandleScience makes crafting with fragrance easy and understandable. We provide guidance and thoroughly tested products so that customers, whether seasonal hobbyists or well-known independent brands, can confidently create. No matter where customers are on their craft-making journey, our business is to help and serve.

We are a fragrance company combining quality products, innovative resources, and expertise into a value-driven company where crafters and businesses of all sizes can thrive. This is what we do best.

We understand that our customers have diverse goals but share common expectations from us as a partner. They seek value for their investment, exceptional customer service, and guidance to enhance their skills. They also rely on us for consistent service and reliable inspiration to grow their businesses.

More than just a fragrance company…

• We are a tech company,
• We are a media company,
• We are a logistics & production company
• We are an education & service company
• We are a trusted partner for everyone

We build our team, culture, and resources to serve crafters and businesses while maximizing our positive impact on others.

We are a team with diverse backgrounds, experiences, and talents. Thoughtful, hardworking, and dedicated, we approach every role with a commitment to meaningful work. Together, we strive to understand and meet the needs of hobbyists, small businesses, and indie brands, prioritizing their best interests by providing exceptional, value-driven products and experiences.

Understanding the challenges of creating something from nothing and embarking on an entrepreneurial journey resonates with us, as we experience it firsthand. We embrace our roles as both educators and learners, taking pride in the success and progress of our customers, co-workers, and communities.

When we present ourselves as an organization, we do so as people first. We celebrate the successes of those we serve, recognize their journeys, and support their aspirations. We focus on building relationships that empower and uplift each individual, ensuring that their voices are heard and valued in all we do.

Every experience and interaction with us should inspire confidence, spark creativity, and help you thrive in your craft and business.

We leverage creative strategies to create an environment welcoming to beginners and rich in expert knowledge, ensuring that your journey as a maker is filled with joy, ease, and empowerment.

We embrace diversity and inclusivity, fostering a community where makers of all skill levels can connect, collaborate, and celebrate their successes. In our story, you—the maker, the business owner, the creative spirit—are the hero!

All experiences should:

Be fun

Means:

• Friendly
• Excited
• Creative
• Clever in quick doses

Not:

• Sarcastic or smug
• Dry
• Intellectual
• Obnoxious or in your face

Be clear and actionable

Means:

• Brief
• Helpful
• Practical
• Listing or showing next step(s) if needed

Not:

• Long-winded
• Passive voice
• Indifferent
• Open to interpretation

Be aspirational

Means:

• Inclusive
• Motivating
• People focused
• Purpose-driven

Not:

• Dismissive
• Aggressive
• Mean-spirited
• Indifferent

Be aesthetically pleasing

Means:

• Well designed
• Stylish
• Harmonious
• Elicits positive feelings and experiences

Not:

• Disorganized
• Run-of-the-mill
• Clashing
• Jarring to experience

Be memorable

Means:

• Easy to spot and recognize
• Clearly different
• Meaningful
• Appealing

Not:

• Generic
• Flat
• Derivative or conventional
• Unassuming

We are welcoming, creative, inspiring, and authentic at every step of our customer’s journey.

Our persona informs how we connect with our audience and customers. Think of it as traits and characteristics. Our persona is the foundation of our voice, tone, and visual communication principles.

Our brand persona helps us emotionally connect with our audience, consistently communicate our principles and values, and stand above the competition. We want everyone who interacts with our brand to feel valued, respected,, and appreciated. Our persona empowers and inspires our audience, whether beginners or seasoned makers.

Our voice is friendly, clear, inspiring, knowledgeable & empathetic for any audience.

Our voice conveys our brand with an intentional vocabulary and tone that serves the experience and mindset of our audience.

Our voice is human-centric. We communicate with warmth and familiarity, like talking with a close friend. Our communication is positive, highlighting benefits, giving guidance, and providing clear direction to help our audience achieve their goals.